It is fairly interesting when thinking of Rudolf Altrichter’s designs for film posters, that behind all this visual trickery is hidden self-taught artist. Originally trained as a sales man (worked also for Bata / shoemaker company) he became one of the most influential Slovak graphic artist. In his thirties he became one of the establishing members of newly reopen Slovak Art Society (1946) and year later co-founder of Association of Slovak Graphic Artists (1947).
Rudolf Altrichter’s film posters are full of visual harmony, unusually blended by pure abstraction and the hints of reality. Human element appears to be one of his strongest standing point, no matter if it is design for art exhibition, film or political poster. Visual harmony is also represented by the use of elegant thin lines and curvy almost psychedelic shapes. Absurdity of the war, another of his characteristic motifs, can be also seen on several of his film posters. Film poster designed for French drama Dangerous Love Affairs / Dangerous Liaisons (shown bellow, designed in 1969), belongs to the selection of the most significant acquisitions of the Poster and Graphic Design Collection of Slovak National Gallery.
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Dangerous Love Affairs movie poster by Rudolf Altrichter, 1969.
Talking Caftan movie poster by Rudolf Altrichter, 1969.
Traces on the Sitno movie poster by Rudolf Altrichter, 1968.
What a Lovely War movie poster by Rudolf Altrichter, 1969.
The Upthrown Stone movie poster by Rudolf Altrichter, 1970.
Girl from the Mountains movie poster by Altrichter, 1972.
[quote]”It may sound slightly disrespectful, but I am aware that I have a huge wide inventiveness and it makes and justifies me to take interest in many sectors of the art form.” 3[/quote]
We are somewhere in mid fifties, in times of the most absurd terror upon democracy, constant greyness (Stalin’s monument in Prague and similar monsters are being raised across the Czechoslovakia) and bleak vision of existence. At the Academy of Fine Art in Prague the group of three interesting characters are meeting up. In the following words we will try to get closer to one of them.
[quote]”I started out as no one in that field and I was getting jobs for pretty inconsequential films from Romania, Bulgaria and Russia. They were productions of a third or second category. Because of the impressive quality of my work, film poster committee and ÚPF representatives (Formal state film distribution 1957 – 1991) were constantly adding to a momentum. It was reflected in good quality commissions for example for Fellini’s or Visconti’s magnum opus. I had to earn it.” 4[/quote]
Bedřich Dlouhý was not such a tyro/novice at the beginning of his poster designing career as he explains in the quote above. By the time he started to design movie posters (1962) his portfolio contained already good body of art work, some important exhibitions and possibly something extra to it. To his future colleagues he must have been known as someone incredibly talented, the man without hesitation and very likely also without compromise.
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The Fall of Berlin movie poster by Bedřich Dlouhý, 1968.
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Neglecting the art
Among Bedřich Dlouhý’s best early pieces was exhibiting with art group Šmídrové. Their first exhibition in 1954 called Malmuzherziáda (varieté of painting, music and act as we understand) was made in the hardest times of Stalinist propaganda and Social Realism. Jan Koblasa (Czech artist and the member of the group) in the documentary made for Czech Television demonstrates the climate of late fifties as “very dark and grey”. Days in art school, as days among communist collaborators (“recommended working class was gaining high school diplomas to get legal access to Universities). Loneliness among them was unbearable.” 5 No wonder that the three of them had met under such a circumstances. The group itself had very playful character with Neo Dadaist expression, hockey team and brass band.(Traditional folk music was not in favour of communist propaganda either, they had their own songs full of ridiculous slogans.)
[quote]“We loathed to look as an artists. We loathed to do things as an artists. We played hockey as part of our manifest Šmídrové. It may sound unbelievable, but the main thing was not to be an artist.” 6[/quote]
After their first collaborative exhibition the group was officially established. Show or rather happening in 1957 called “Exhibition for one day” brought in too much controversy. Event had to be cancelled in duration, but it took place elsewhere the following day. On the day one Václav Havel (Czech writer, poet, ex-president) was giving the speech and on the second day he was already taking part with good number of other artists and musicians. Bedřich Dlouhý’s discharge from the Academy followed and lasted for a while.
Poster days and …
As for the film poster Bedřich Dlouhý was testing the new medium so intensely as anything else. His posters might appear visually settled and designed in quite minimalist style. In our examples even his typography might look very basic. Less is more, but not for Bedřich Dlouhý’s movie posters. They are full of hidden symbols and impressions even when they seem so simple.
Please come closer and let’s take a look at his The Fall of Berlin movie poster for instance. Fairly suggestive photograph of burning German capital is taking over the larger part of the poster. Pure catastrophe straight into ones face and quite rightly in monochrome. Message is very simple, anyone could guess what the movie poster offers. Bedřich Dlouhý does not want you to only see the movie but he also wants you to use the rest of your senses.
He takes your attention a bit further by exploring the large circle in the middle of the rich red bottom half of the poster. Red colour could represent the tons of blood and it is possibly also used to say big STOP. Almost like the red colour on traffic light advising one to stop, only the circle here is empty. Negating reality and pointing out that people will never learn. Or take the circle together with rectangularly shaped photograph. Two objects want to look little something like exclamation mark and set the message to following? STOP THIS! ? Similarly to the inner part of the circle that tells how it could all end up if we do not stop the wars. His movie poster for Hiroshima Mon Amour was designed in absolutely different style, but the poster also suggests close catastrophe.
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Five Men and One Heart movie poster by Bedřich Dlouhý, 1971.
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There are not only serious movie posters author has designed, he does not omit humour and irony (posters designed for The Pink Panther / Blake Edwards in 1966 or In the Woods / Akira Kurosawa in 1970 ) 8 when necessary. He does not use any particular style either, but instead he approaches each individual poster very differently. The one connecting link we have found is that Bedřich Dlouhý’s curiosity does not like to leave things as they are. He wants to get right into to the core of his subject by bringing out the deepest details and he starts from there. He slips between the most complicated expressive forms (techniques frequently used in his paintings) 9 to the most simple designs masterly. Visual illusion and yet with fantastically clear almost microscopic explanation.
Even thought Bedřich Dlouhý created some of the most iconic movie posters of the 60s, his unconventional approach to art form did not meet with the official agenda of the following decade. Similarly to many other artists in the beginning of the 70s he was forced to stop exhibiting and discontinued with designing movie posters.
Collective authors: Czech film posters of 20th century / The Moravian Gallery in Brno, Exlibris Prague, 2004.
2. Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004. (p.49). 25 movie posters to our knowledge.
Tomáš Vlček: Současný Plakát / Contemporary Poster, Odeon, Prague, 1976.
Československý Plakát / Czechoslovak Poster, exhibition catalogue, Olomouc (Czech Republic), 1967. One of the most important poster exhibition in the history of Czechoslovak poster design. We wish to return back to catalogue and give it a full blog post once we are ready.
Online:
1.abArt / Bedřich Dlouhý / see for the full list of exhibitions. abArt takes always first place and star when it comes to research.
This Year in September movie poster by Jiří Balcar, 1963.
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Czech artist Jiří Balcar could easily belong to one of the most fascinating poster designers of the Sixties. It’s hard to judge by the small number of his posters in our collection, but his artwork as we are finding out, spreads all across the globe (short list bellow). Internationally started off at Farleigh Dickinson University in Madison (New Jersey) where he took part in International Invitational Seminar of Art, followed by exhibition in New York in 19643 , Berlin (1965-66) and Wien (1966). Paris exhibition in Musée d’Art Moderne (1969) was held soon after his early death in 1968.
A wide spectrum of his artistic experiments are brought in from the painting and are reflected in his poster designs. Extensive use of letter templates, sometimes broken into separate parts, wise and bright selection of colours (unless Monochromatic, or sensible mix of both), unconventional use of photography and perfect understanding of space. His faceless figures, motif reappearing on several of his paintings, could become alive only on the film poster.
Film posters in history. Poster story in few takes.
The 400 Blows / Francois Truffaut, movie poster by Josef Hvozdenský, 1959.
EXPO 58 – Brussels and travelling
It was not likely until 1958 EXPO show in Brussels when Czechoslovakia suddenly reappeared in the world wide art discussion. Overleaping thickness of Communist propaganda was overshadowing the cultural existence not only for another side of the Iron curtain. No wonder, as Stanislav Kolibal, one of the most refined Czech artist / sculptor recollects in his interview for Czech radio broadcast:
[quote]”Travelling before 1957 was just not happening.”[/quote]
It was not happening after that either, but things were a bit smoother and significantly moving towards lots of explorations.
The Eleventh Commandment movie poster by Unknown Artist, 1935.
If a Thousand Clarinets movie poster by Unknown Artist, 1964.
• typical early example of the “Noodle” shaped film poster, returning as an idea back in 60s without any further success.
Christian movie poster by Unknown Artist, 1970.
Africa II movie poster by František Přikryl, 1952.
• film posters following old poster traditions.
Action B movie poster by Unknown Artist, 1951.
Irene, go home! movie poster by Unknown Artist, 1956.
• 50s film posters came very rarely with the signature.
Early days of film posters.
Unhealthy political regime in Czechoslovakia had very strong impact on cultural distribution within the country. Country was perfectly sealed off. Presence of cold war was also effecting the possibilities of any official cultural exchange. Art making was going through all kinds of metamorphosis, but in reality it only had one face. That face was called Social Realism and it had very clear, strong and long lasting statement. Visual disillusion would chase one everywhere. And if a little flag was’t displayed on the window seal on the 1st of May, one would be chased by someone else, too. Simply put; politicians were using art for their own propaganda and there was no way around it. Or maybe there was?
Whence and Where to? movie poster by Unknown Artist, 1956.
The Bigamist movie poster by Unknown Artist, 1957.
Comedians movie poster by Vladimír Šmerda, 1959.
Berlin Romance movie poster by Unknown Artist, 1956.
Endstation Liebe movie poster by Unknown Poster Artist, 1959.
Puss in Boots movie poster by Unknown Poster Artist, 1958-68.
• fascinating starts from the “old school” representatives. Many artists were trying to cover the new medium. By the end of 50s poster still did not have that film look.
Film poster in Czechoslovakia was also going through many changes before it meets the doors of collectors and film festivals. All sorts of artists were trying out to fit the new medium, but it was not until early sixties when fresh new ideologies were presented in both films and similarly in film posters design. Poster designers had it very hard to make pleasing posters for bad propaganda or WWI-II films at the beginning. Significance of EXPO 58 and sudden interest of politicians in foreign currency from the fresh source1 turned a blind eye on art scene ever since. Censorship however remains necessity.
The Smallest Show on Earth movie poster by Adolf Born, 1960.
Virgin Soil Upturned movie poster by Adolf Born, 1960.
• Adolf Born is getting involved in poster making.
Memory of the Heart movie poster by Teodor Rotrekl, 1959.
First Spaceship on Venus movie poster by Teodor Rotrekl, 1960.
• another famous Czech sci-fi books illustrator Teodor Rotrekl designs several film posters.
Walking to Heaven movie poster by Vladislav Vraštil, 1960.
Night Guest movie poster by Václav Kasík, 1961.
Censors in form of critics were very much responsible for the public picture. That could never lack enough sympathy for the comrades from the Soviet union / countries of Warszaw pact and on the other hand it had to be critical enough towards anything coming out from the west.
In visual art weird symbols of the era were the most preferable. Motifs of smiling women standing behind the factory machine pretending they do enjoy the heavy work and at the same time they are equally helping in cultivating the nation. This and similar images, everyone possibly came across when they say Communism, were implied in every possible media and censors had to make sure there was enough of it visible.
Tale of an Old Tram movie poster by Miloslav Noll, 1961.
Man in Outer Space movie poster by Jan Kubíček, 1961.
Two Men from Another World movie poster by Jan Kubíček, 1962.
Satisfactory Marriage movie poster by Jan Kubíček, 1962.
• playful illustrations and collages of Jan Kubíček were accompanying Czechoslovak film poster all the way to seventies.
Hungry for Love movie poster by Unknown Artist, 1961.
On the Bowery movie poster by Jan Sechter, 1961.
• photograph stretches all across the poster.
Thankfully not all of the art disciplines were destined for an extinction. Illustration, animated films as well as film posters remained intact with only few slight obstacles.2 By the beginning of 1960s several renown artists, graphic designers and illustrators such as Bedřich Dlouhý, Miloš Reindl, Richard Fremund, Zdeněk Palcr, Karel Teissig, Jaroslav Fišer were shaping up the future visuals of film posters. When award winning poster and graphic designer Zdeněk Ziegler meets the official film posters committee for the first time, he remembers his feelings were strongly in favour of his critics.
[quote]”There were always two or three graphic designers among commissioners who would defend fellow colleague. It was Karel Vaca and Dobroslav Foll in my case.” 3[/quote]
The 400 Blows / Francois Truffaut – Promotional film catalogueThe 400 Blows / Francois Truffaut, Catalogue view opposite side.
With increasing attendance at the international film festivals, film poster was also heading towards new directions. International success of movies created by Miloš Forman, Věra Chytilová, Jiří Menzel and other important directors of Czechoslovak New Wave, introduced Czechoslovak poster design to the foreign audience. Film posters designed in 1960s were created by some of the best poster designers of the era and we will be exploring them in more details in our next post.
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1. Enough currency was floating in the country. Czechoslovakia was one of the greatest business partners with the death at the time. Military industry was among the most popular and export was doing just fine. / 150 000 Slov – former exile magazine, X/91/27, p.3-5, Morálka musí počkat (Morale must wait), Inge Santnerová. 2.Vratislav Hlavatý for the Czech Radio Interview / 29.3.2013 (Several of his publications were banned throughout Communism). 3.Zdeněk Ziegler for the Czech Radio Interview / 15.5.2013.
Additional research:
Literature:
Flashback / Czech and Slovak Film Posters 1959-1989, ed. Libor Gronský, Marek Perůtka, Michal Soukup, Olomouc Museum of Art, 2004.
Poster art by Jaroslav Fišer for Věra Chytilová’s films.
We can hardly hide our excitement about BFI’s wonderful retrospective of one of the most innovative Czech filmmakers Věra Chytilová. It is also a very good opportunity to introduce the work of Jaroslav Fišer, prolific graphic designer and author of several posters for her films.
Jaroslav Fišer studied at the Technical University in Prague and at the Academy of Arts, Architecture and Design, Prague, former Czechoslovakia. During 1959 – 1987 Jaroslav Fišer designed 104 movie posters and his poster for film The Apple Game won a Silver Hugo at the International Film Festival in Chicago, USA.
BFI’s tribute to the director is organised in collaboration with Czech Centre, London and Czech National Film Archive and is on from 1st March – 17th March 2015.
Movie posters designed for Věra Chytilová’s films:
The Apple Game movie poster by Jaroslav Fišer, 1976.
The Panel Story movie poster by Jaroslav Fišer, 1979.
The Very Late Afternoon of a Faun movie poster by Jaroslav Fišer, 1984.
The Jester and The Queen movie poster by Jaroslav Fišer, 1987.
Selection of movie posters by Jaroslav Fišer:
Please don’t wake me up movie poster by Jaroslav Fišer, 1962.
Adam’s Two Ribs movie poster by Jaroslav Fišer, 1964.
Check Passed: No Mines movie poster by Jaroslav Fišer, 1966.
The Third One movie poster by Jaroslav Fišer, 1968.
A Flea in Her Ear movie poster by Jaroslav Fišer, 1969.
Litle Big Man movie poster by Jaroslav Fišer, 1973.
Art Editor / Book Illustration / Graphic Art / Typography
Book cover design, colour letterpress, Robert Brož, 1970 *
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– b. 10th of August 1939, Prague-Čelákovice, Czech Republic
Education:
– 1954−1958, School of Industrial Art, Bratislava
Exhibitions:
– Biennale Brno 1966, 1970 and later
– Bratislava, Prague, Sofia, 1968
– BIB, Biennale of Book Illustration, Bratislava 1969, 1971 and later
– IBA Leipzig, 1971
– Biennale Warsaw 1971, 1975
– Barcelona, Berlin 1973
Awards:
– Diploma, International exhibition of young poster designers, Sofia, 1968
– Merit Award, IBA Leipzig, 1971
– Merit Award, The most beautiful book of the Year, Bratislava, 1972 and 1977
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Excellent typography – Pilgrimage to San Jago, Robert Brož, 1973.
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Robert Brož’s appearance in Czechoslovak film poster archive is rather rarity, even though designing posters was one of his main profession. As a typographer and graphic designer he has created numerous number of book covers (Bronze Medal, IBA Lepzig, 1971), posters and specialised in creating ex libris for collectors. He was also editor and graphic designer of Slovak publishing house Osveta.
We only know of one single film poster Robert Brož has ever designed. It was created for children’s tale Pilgrimage to San Jago (unofficial title) and done very much in what you would call Brussel style. Common design resonating pretty much in everything made in late Sixties Czechoslovakia (precious times swept away by shady 1970’s propaganda).
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Bratislava City Gallery / Galéria Mesta Bratislavy, logo design, Robert Brož, 1971.**
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Finding out Robert Brož’s name on majority of books published for Slovak photographer Martin Martinček made us nicely surprised. Martin Martinček’s photography is hugely admired by us and we thought you might like to see more examples of Robert Brož’s design. As he was not exactly movie poster designer, we still believe in his importance in Czechoslovak graphic art and are adding his name to our Sixties designers list.
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Martin Martinček / Cradle – photography book cover, Robert Brož, 1972.***
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We will be coming back to Martin Martinček in later individual posts on photography, where we’ll try to show a glimpse of his excellent work and maybe we’ll even reveal some of his unseen prints from our collection of photographs.
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Martin Martinček / Highlanders – photography book design, Robert Brož, 1975.****
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Note: this showcase is part of our ongoing article Film posters / Made in Czechoslovakia. The story of film posters.
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Resources:
Literature:
II. Bienále Užité Grafiky Brno ’66, Medzinárodní Výstava Knižní Grafiky a Ilustrace, Moravská Galerie v Brně. / 2nd Biennale of Graphic Design Brno ’66, The International Exhibition of Book Graphics and Illustrations, Moravian Gallery Brno, 1966
IV. Bienále Užité Grafiky Brno 1970, Medzinárodní Přehlídka Plakátu a Propagační Grafiky, Moravská Galerie v Brně. / 4th Biennale of Graphic Design Brno 1970, The International Exhibition of Poster and Promotional Graphics, Moravian Gallery Brno, 1970
V. Bienále Užité Grafiky Brno 1972, Medzinárodní Výstava Ilustrace a Knižní Grafiky, Moravská Galerie v Brně. / 5th Biennale of Graphic Design Brno 1972, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1972
VII. Bienále Užité Grafiky Brno 1976, Mezinárodní výstava ilustrace a knižní grafiky, Moravská Galerie v Brně. / 7th Biennale of Graphic Design Brno 1976, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1976
IX. Bienále Užité Grafiky Brno 1980, Medzinárodní Výstava Ilustrace a Knižní Grafiky, Moravská Galerie v Brně. / 9th Biennale of Graphic Design 1980, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1980
* Collective authors: Stretnutie / Meetings, Martin 1970. Book cover, colour letterpress. V. Bienále Užité Grafiky Brno 1972, Medzinárodní Výstava Ilustrace a Knižní Grafiky, Moravská Galerie v Brně. / 5th Biennale of Graphic Design Brno 1972, The International Exhibition of Illustrations and Book Graphics, Moravian Gallery Brno, 1972 (p.55)
** logo – Martin Martinček – Exhibition Catalogue, Hora a horské bystriny / Mountain and mountain stream (unofficial translation). Galéria Mesta Bratislavy / Bratislava City Gallery, 1971
*** book cover – Martin Martinček – Milan Rúfus, Kolíska / Cradle (unofficial translation). Osveta, Banská Bystrica, 1972.
**** book cover, book design – Martin Martinček, Vrchári / Highlanders (unofficial translation). Osveta, Martin, 1975
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