Movie poster shown on the picture above has been seen previously in one of our articles on History of Poster Design in Czechoslovakia. It did not stop us from refreshing the memory as we are strongly effected by its expressiveness. Jean Gabin‘s common impression for every French born was broken into uncertainty. Divided into parallel fields as in the rhythm similar to main theme of that phenomenal soundtrack composed by Serge Gainsbourg. Music moves on as we can see even on the letters, one can hear the most peculiar sounds.
Mysterious poster for Georges Lautner‘s film is hiding one extra mystery and that is the poster designer himself. Jaromír Bradáč remains the one, or at least for now. You can count number of his film posters on your left hand and that’s about everything we could track on this fantastic graphic designer. Hopefully the future will show some more light about him, as we believe five film posters is not everything he did.
The Smallest Show on Earth – Adolf Born / Oldřich Jelínek, 1960.
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To meet with the fantastic world of Czech artist Adolf Born in former Czechoslovakia was not as complicated. One only had to get born there and the ticket for his show was lying in front of you. His visual presence was absolutely everywhere. Book illustrations and television programme was provided for the smallest audience and for those older ones there were magazines covered with his caricatures. He has also made the older population interested into watching animated films for the children.
Adolf Born’s work is well known also to international spectator. His book illustrations (over 400 books) and animated films (by the 1980 he produced 45 of them)2 visited many countries and have taken part in many exhibitions. Humorous depiction is very characteristic in his work. Adolf Born is here to make you smile.
His film poster portfolio extends from early 1960s all the way to mid 1990s, with limited number designed. Adolf Born was preoccupied with other things. Film posters were possibly only other commission he was getting from the art union, where every illustrator/graphic had to be a member. Very few, but all very impressive. If the film poster was not made for the World War II film, it would definitely leave one with the grin on the face.
1945−1950, Charles University, Prague (Faculty of Pedagogy / Art?)
1945−1950, Academy of Arts, Architecture and Design in Prague (prof. F. Tichý)
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Sixties poster design brought in many interesting artists coming also from other art disciplines. Czech illustrator, graphic and poster artist Vladimír Bidlo is certainly one of them. His adventurous repertoire of film posters starts somewhere in the beginning of 1960s and extends to the mid 1970s. Vladimír Bidlo’s film posters are proving his incredible talent for drawing and illustration (The Appaloosa, below). He also falls for photography and mix the two delicately as can be seen on his earlier film posters.
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We believe poster design for Miloš Forman’s The Firemen’s Ball had to resonate together with the film on its premiere in Cannes 1968, poster depicts the film perfectly. Too controversial for the Communists, film was banned and reappeared again by the end of the 1980s, same for the poster. Film posters created for majority of banned films were designed by the most appealing artists of the time. It is hard to tell if designing of film posters for censored movies had any effect on their future art profession. Vladimír Bidlo’s main focus laid on book illustration and after producing several dozens of excellent film posters he fully returned to that.
Czech artist Jiří Balcar could easily belong to one of the most fascinating poster designers of the Sixties. It’s hard to judge by the small number of his posters in our collection, but his artwork as we are finding out, spreads all across the globe (short list bellow). Internationally started off at Farleigh Dickinson University in Madison (New Jersey) where he took part in International Invitational Seminar of Art, followed by exhibition in New York in 19643 , Berlin (1965-66) and Wien (1966). Paris exhibition in Musée d’Art Moderne (1969) was held soon after his early death in 1968.
A wide spectrum of his artistic experiments are brought in from the painting and are reflected in his poster designs. Extensive use of letter templates, sometimes broken into separate parts, wise and bright selection of colours (unless Monochromatic, or sensible mix of both), unconventional use of photography and perfect understanding of space. His faceless figures, motif reappearing on several of his paintings, could become alive only on the film poster.
It is fairly interesting when thinking of Rudolf Altrichter’s designs for film posters, that behind all this visual trickery is hidden self-taught artist. Originally trained as a sales man (worked also for Bata / shoemaker company) he became one of the most influential Slovak graphic artist. In his thirties he became one of the establishing members of newly reopen Slovak Art Society (1946) and year later co-founder of Association of Slovak Graphic Artists (1947).
Rudolf Altrichter’s film posters are full of visual harmony, unusually blended by pure abstraction and the hints of reality. Human element appears to be one of his strongest standing point, no matter if it is design for art exhibition, film or political poster. Visual harmony is also represented by the use of elegant thin lines and curvy almost psychedelic shapes. Absurdity of the war, another of his characteristic motifs, can be also seen on several of his film posters. Film poster designed for French drama Dangerous Love Affairs / Dangerous Liaisons (shown bellow, designed in 1969), belongs to the selection of the most significant acquisitions of the Poster and Graphic Design Collection of Slovak National Gallery.
Movie posters in history. Showcase of 1960s poster designs.
Poster Designer / Anonymous Artists
It would be very hard to define a common practice or visual language of Anonymous poster designers in Czechoslovakia. Even harder with Sixties, as the period offered so much surprises and unpredictable twists in both politics and culture. It seems like one can never live without the other (somehow never in successful harmony). Specially politicians were always dependant on cultural demagogy, using visual propaganda to their needs.
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Careful and very modern selection of colours was used for both parts of Knights of the Black Cross, 1961.
War movies were always highlights, particularly those showing war heroes in Socialist sort of way. Ongoing currency, no matter what’s the weather.
Symbols, hints and playful thoughts were always around poster making.
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There is nothing unusual about Anonymous artists (if own decision), but being unknown artist in the discipline, where displaying signature is relevant/appropriate (n. Karel Vaca, Dobroslav Foll, Karel Teissig and others) raises several questions.
Earlier in the second part of our article on history of poster art in Czechoslovakia we have mentioned censorship as the part / instrument of the Communist doctrine. Communist party was the one and only expert on art, which might sound funny but the reality was not so much, Social Realism did exist, after all. In addition to films ÚPF (Ústřední Půjčovna Filmů/ Formal state distribution 1957 – 1991) was also commissioning movie posters. Both were deciding what could be shown in the cinemas. Were they somehow responsible for hiding artists identity?
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From Switzerland to Vietnam, poster designs made by Unknown Artists covered all sorts of spectacular, if not even controversial movies.
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We know that the film poster committee always consisted of few graphic artists (2-3). They would constantly try to give green light to the proposed poster designs. Were they also turning the blind eye to help fellow artists (obstacle/potential traitors and pests1) in getting at least some sort of a commission? We believe it could be possible as the demand for the movies was quite high and each movie had to have its own poster. Still, for some reasons several artists had to remain unknown.
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By the end of Sixties photography techniques were commonly used in various poster designs. Above another example of photograph overtaking the space.
The Sweet Games of Last Summer (1970), based on Guy de Maupassant’s novel was premiered in Czechoslovakia only once. Film directed by Juraj Herz (The Cremator) came back to distribution again in 19882.
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Looking at their movie posters many years later, we can observe some fascinating poster designs. They do not lack any of the visual qualities of other Czechoslovak poster artists. The pity is, they could never take part in any of the ongoing poster exhibitions of the time. We will possibly never be able to find out who were the authors of those magnificent movie posters, or how many artists were creating anonymously, but they surely deserve our appreciation. Until 1989 hundreds of poster designs were created by Unknown artists. There was no one to hide from after that.
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Literature:
1. Toto čudesné 21.Storočie / This peculiar 21st century (unofficial translation), Tomáš Štrauss, Kalligram 2009. (Book is not so much about the movie posters, but Tomáš Štrauss, expert on Totalitarian, art critic/historian, said it to the point)
Poster art by Jaroslav Fišer for Věra Chytilová’s films.
We can hardly hide our excitement about BFI’s wonderful retrospective of one of the most innovative Czech filmmakers Věra Chytilová. It is also a very good opportunity to introduce the work of Jaroslav Fišer, prolific graphic designer and author of several posters for her films.
Jaroslav Fišer studied at the Technical University in Prague and at the Academy of Arts, Architecture and Design, Prague, former Czechoslovakia. During 1959 – 1987 Jaroslav Fišer designed 104 movie posters and his poster for film The Apple Game won a Silver Hugo at the International Film Festival in Chicago, USA.
BFI’s tribute to the director is organised in collaboration with Czech Centre, London and Czech National Film Archive and is on from 1st March – 17th March 2015.
Movie posters designed for Věra Chytilová’s films: